Facebook Page Admins - New Roles

Facebook is an ever-changing forum of capabilities for business owners. In a interesting twist of events, admins of Facebook business pages now have tiers with different capabilities for each role. There are five different types of admin roles: Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. Having the option of these different roles and responsibilities can be great tool for you, as an admin, and for your business page. Instead of all admins having the SAME options to create content, remove and invite other admins, and change Page settings - admins can split up the responsibilities. Think of the possibilities – different tasks for different roles.

Managers have the widest range of capabilities for the business page. Not only can they edit and create posts, but they can manage the Business Page’s admins, create ads, edit applications, and view the Business Page’s insights. It’s the most powerful tier of the five apps. All admins will begin as managers untilyou assign a different role.

Content Creators have all the functionalities of the Manager, except for being able to manage admin roles. Content Creators can post as the Page, respond to comments, and view insights.

Moderators are great for managing the business Page’s fan base by responding to Page comments, likes, and messages. Community managers can devote their precious time to interacting with what really drives a Page: its fan base. Interacting with a fan base is key and lending a personal touch to your posts in the form of responses to fans is invaluable in creating your brand as one that fans can really interact with.

Advertisers can create ads which will in turn drive fans to your business Page and hopefully become fans – perfect for a brand’s marketing team.

Insights Analysts are limited to viewing the business Page’s insights and interactions with fans. It’s ideal for someone who needs to learn the ins and outs of FB, such as an intern or a social media volunteer. It can be overwhelming to get thrown into FB’s admin panel, so let’s slowly wade in.

Facebook’s new admin roles allow admins to divide and conquer when it comes to managing the diverse elements of your Facebook Business Page.

Online vs Traditional Advertising Methods

As the saying goes, "Nothing changes if nothing changes." However, if everything out there is changing except you - you can be you're getting left behind. The growth of online information technology has changed the landscape of business marketing. The internet has replaced or vastly altered traditional advertising mediums such as magazines, newspaper, radio and television. All of these once "print only" mediums have online versions. With a good strategy and market awareness; businesses can utilize the internet to achieve effective and cost efficient marketing. Below are a few comparisons drawn between online and traditional advertising.

Online Advertising is Targeted

Instead of wasting time and effort (as well as lots of money) to send out mass mailings and junk mail with low return on investment, businesses can allocate their money smarter and more efficiently with online advertising by targeting specific audiences who are actually searching for your business, product or service.

Tracking and Conversion

Here’s the big question - How many people have been exposed to your ads? It’s very difficult to measure the effectiveness of direct mail, newspaper and TV advertisements. Online advertising however, empowers businesses with powerful tracking tools that can measure the smallest details such as impressions, conversions and Return on Investment.

Entry-level and Ongoing Fees

Yellow page ads or a magazine ad placement can be very costly. Internet advertising has yet again empowered the users to control their budget by allowing various bidding methods and low initial fees. Due to the targeted nature of online advertising and the ability to track the effectiveness of ads, making instant adjustments to campaigns is much cheaper than non internet advertising mediums.

Internet Gives Businesses Control

The biggest advantage of Internet advertising is that it is the most powerful communication tool available. It can reach households and other businesses via computers, mobile phones and tablets. Rather than allocating your efforts on finding different mediums for various regions and audiences; you can focus on what you do best and let your clients come and find you by setting up targeted campaigns.

Better Branding

Any form of advertising helps in improving the branding, but online advertising stands a notch higher in effectiveness. Internet advertising can expose a small business to potential customers all over the world. When used for the right products and in the right way, it has the potential to reach more customers for less money than any other form of advertising.
Online advertising is a powerful tool for businesses to have in their marketing strategy to effectively get the word out and achieve their marketing goals.